Power Super Foods

Whew! We can not believe it’s already been FOUR months since we launched this new web site – thanks SO much to all our cherished clients who let us know how much they lovelovelove it–very encouraging!

We’ve been flatchat as usual, with our busiest quarter ever at PSF, and preparing yet another fantastic new product launch – and just in time for holiday gift-giving! Our resident ‘bath-ologist’, Paul, is super enthusiastic about this one…….. so excited, he drained our rainwater tank (1 of 5, anyway) testing all the potential ‘formulas’ !

I won’t keep you in suspense any longer – new Magnesium Miracle Soak™ is phenomenal. As committed ‘hot spring junkies’, we’ve always made time on our world travels to enjoy experiencing the benefits of a good, long soak in healing waters. In fact, between us we’ve been to hot springs in New Zealand, Peru, Ecuador, Canada, Australia, Nepal, Turkey and ……..we forget the rest!

Since no one can be traveling all the time, we like to create our ‘own personal hotspring’ using Epsom salts (magnesium sulphate) in long baths in winter, or a soothing 15-minute foot soak in summer. Imagine our shock when we discovered that Epsom salts are invariably chemically manufactured, often using caustic agents resulting in varying pH levels, and that even US Pharmaceutical grade Epsoms have allowable heavy metal content – who knew!!??

So we went on the hunt for a healthier alternative that was truly natural and unsullied – and found it! -- a remote, self-replenishing magnesium sulphate lake where they are ‘harvesting’ clean magnesium sulphate using an innovative crystallization technology specially developed to ensure a pristine product that is highly absorbable. And we all know the many body benefits of magnesium – if not, be sure to look them up!

We are offering Magnesium Miracle Soak™ in 3 fabulous options: 1. BareNaked & Unscented (for children, elders, the hypersensitive or to add your own scent), and two with pure and organic essential oils: 2. Relax & Rejuvenate (my pet project -- I wanted to feel like Cleopatra ‘taking the waters’ – decadent and luxurious, with a ‘rosy glow’ scent to melt into including YlangYlang & Rose Geranium). 3. Detox and Athlete’s Recovery (Paul’s cleansing concoction, incorporating specially imported Sweet Birch essential oil among others, used by Native Americans in their sweat lodges and purification rituals. Ideal after a surf, yoga, the gym or a day on the slopes…… or those who just want to kick-start their health).

So go on, try them for yourself (you deserve it!), or give someone you love a really thoughtful, health-inspiring gift this season – because great health is truly the gift that keeps on giving. Happy, Healthy Holidays everyone! Lisa Jordan/Co-Founder/PowerSuperFoods

July 2009 Well, it's been a very long time coming, but here we all are -- we've finally launched our brand new website offering on-line Power Super Foods sales direct to you. It has been a real challenge to find the time to make it happen..... this past year we've launched FIVE new product ranges with a total of TEN new products, travelled within the country and abroad, while overseeing the beehive of activity that is the day-to-day operations at PSF - and not to mention the floods! It has really crystallized for us the importance of maintaining balance - while we may be launching the website 6 months later than we initially anticipated, two of the trips we took resulted in discovering 2 fabulous new products (Chocolate Lip Balm and Evaporated Coconut Palm Sugar Nectar) that we fast-tracked the release of first - and we know you're glad you didn't have to wait!

Balance is key to harmony in this life - indoors working at the computer balanced with time spent outdoors in our organic garden with our priceless pet ducks; travelling for business to check out the latest innovations at expos and to meet with potential suppliers and our wonderful distributors balanced with the huge fun of visiting our friends and family around the world; and eating homegrown and homemade, clean, organic supercharged foods balanced with the occasional nite on the town and a naughty glass of wine - organic of course!

In fact, at this time of year, we probably should be telling you to come and meet the funky PSF crew at this year's Organic Expo in Melbourne (www.organicexpo.com.au) - last year in Sydney was a HUGE success with our space being mobbed all weekend with both long-time 'loyals' and new converts loving the 50% discount we offered on all products. But instead, having been lucky enough to score 'Splendour in the Grass' music festival tickets (oh, what a line-up!), Paul and I will be shakin' it all weekend in Byron Bay ......... because it's all about the balance !!!!!!

So glad you could join us on our super-powered journey ........ strap yourselves in, it's a really great ride!
Lisa Jordan/ Co-Founder/ Power Super Foods